Boudicca is a London based fashion label, founded by designers, Zowie Broach and Brian Kirkby whose work blurs the boundaries between fashion and art. Since its formation in 1997, Boudicca has been defiantly independent, having refused corporate help despite financial concerns and has earned the title of the ‘factory records’ of the fashion world. Boudicca was awarded the American Express prize in 2003, giving them the ability to create couture and ready-to-wear garments for the first time. In 2008 they released their first fragrance, Wode. The fragrance was sold in a graffiti paint can and when sprayed appears as “Yves Klein blue” on the skin before it evaporates. The design label is well known for their edgy, avant-garde creations regularly employing sharp tailoring and pleating.