Anthon Beeke was born in Amsterdam in 1940. As a young, free spirit in the sixties, he disrupted the then strict modernist Dutch design culture with his provocative images and personal flair. In 1963, he began as an independent designer and in 1976 he became a representative on the board of the well-known agency Total Design in Amsterdam, which, at that time, consisted of Wim Crouwel, Ben Bos, Daphne Duijvelshoff, Loek Van Der Sande and Jolijn Van De Wouw (deputy). In 1989 he set up his own agency under the name: Studio Anthon Beeke. He is considered one of the designers that helped keep up and innovate a great graphic design tradition, including the poster tradition, and the tradition of graphic street theatre. His images are sometimes provocative and erotic. He has been one of the most important, post-war poster designers, not just in The Netherlands, but internationally. He has planned museum exhibitions, furnished museums, and designed books, magazines, house styles, logos, postage stamps, catalogues, TV commercials, packaging, children’s games, ad campaigns and posters. Most of these designs have won awards. He has been a member on many juries and has taught at several academies in the Netherlands and the USA. Until 1997, he was chief lecturer of the ‘Man and Communication’ department of the design academy in Eindhoven, the Netherlands.